For doctors and practice owners stuck between ₹10 and 25 Lakhs a month who want ₹50 Lakhs+
The HBA blog
660 Answers For Doctors Who Want A Practice That Grows Without Luck.
Practical, specific answers on getting more patients, converting enquiries, pricing, local SEO, content, CRM and AI, team, wealth and exit, written from 3,000+ one-on-one consultations with Indian doctors.
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CRM, WhatsApp and AI15 articlesRetention, reactivation and referrals14 articlesLocal SEO, websites and AI search16 articlesPricing and offer12 articlesConversion and front desk22 articlesFinance, wealth and exit12 articlesPatient acquisition and ads22 articlesContent and doctor branding16 articlesTeam and operations15 articlesEthics and compliance4 articles
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Most useful first reads
CRM, WhatsApp and AIAI Receptionists for Clinics: What They Should and Should Not DoAn AI receptionist should reply to every enquiry within seconds, ask a few simple questions, answer basic questions from your approved information,...5 min readCRM, WhatsApp and AIAutomating No-Show Follow-UpsAutomating no-show follow-ups means your CRM spots every booked patient who was not marked as arrived, alerts the front desk the same day and sends a...5 min readRetention, reactivation and referralsAnnual Review Packages and Preventive Care PlansAn annual review package, or preventive care plan, is a structured year of care for patients who benefit from ongoing follow-up: scheduled reviews,...5 min readRetention, reactivation and referralsBuilding a Patient Community or Support GroupA patient community or support group brings patients with the same condition together around the doctor's guidance: patient evenings, recorded talks,...5 min readLocal SEO, websites and AI searchAnswer Engine Optimisation for Doctors: Getting Recommended by AIAnswer engine optimisation for doctors means making your clinic the clear, consistent answer AI tools find when patients ask about a condition in...5 min readLocal SEO, websites and AI searchBuilding Condition Pages That Rank and ConvertA condition page ranks and converts when it is built for one problem, in the patient's own words, and answers every question they have before...5 min readPricing and offerAverage Ticket Size: How Clinics Raise Revenue Per Patient EthicallyAverage ticket size is your treatment revenue divided by the number of patients who started treatment. Clinics raise it ethically by pricing the...6 min readPricing and offerBuilding a Proof Library Organised by Patient ConcernA clinic proof library is one organised collection of every piece of proof you have, such as consented results, reviews, procedure numbers,...6 min readConversion and front deskClinic Booking Rate: How to Measure It and a Healthy BenchmarkA clinic's booking rate is the share of new enquiries who confirm an appointment slot. Divide confirmed bookings by total enquiries in the same...5 min readConversion and front deskConsult Conversion Rate: The Number That Decides Your RevenueConsult conversion rate is the share of patients seen in consultation who go on to start treatment. Divide treatment starts by consultations and...5 min readFinance, wealth and exitClinic Profit Margins in India: What Healthy Looks LikeIn my framework, a healthy clinic profit margin is around 50 to 60% of cash collected after every expense. Boutique, niche practices such as skin,...5 min readFinance, wealth and exitExit Options for Doctors: Sell, Step Back or PartnerDoctors have seven main exit options: step back with a CEO, sell to a hospital or chain, bring in private equity, merge, acquire smaller practices,...5 min readPatient acquisition and adsCommunity Talks and Awareness Sessions That Bring Real PatientsCommunity health talks bring real patients when a doctor teaches one problem to a group that actually has it, such as seniors, housing societies,...5 min readPatient acquisition and adsCondition Landing Pages: Why Every Treatment Needs Its Own PageA condition landing page is a website page built for one condition or treatment, written in the patient's words. Every treatment needs its own page...5 min readContent and doctor brandingContent Ideas From Your Patients' Real QuestionsThe best content ideas for doctors are the questions patients already ask. Collect them every week from six places: front desk calls, WhatsApp...5 min readContent and doctor brandingFaceless Content for Doctors Who Do Not Want to Be on CameraDoctors who do not want to be on camera can still build trust with faceless content: voiceovers over clinic footage, hands-only demonstrations with...5 min readTeam and operationsDelegating the Fee Conversation So It Stops Landing on YouTo delegate the fee conversation, the doctor diagnoses, explains the outcome, presents three options and recommends one. Then the doctor hands the...5 min readTeam and operationsGetting Out of the Chair: Building a Practice That Runs Without YouBuilding a practice that runs without you means lowering owner dependence, the share of revenue that needs you personally, step by step. Hire a front...5 min read
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