Become The Doctor Patients Choose Before They Ever Meet You, And Fill Your Calendar With The Right Patients In 90 Days. Without Competing On Price.
Known Doctors Get Booked is the 192-page playbook for specialists who are good at what they do and tired of being one name in a long list. It shows you how to own one problem in your city, build the proof patients trust, and run every channel that fills a clinic as one system, judged by one number: cost per treated patient.
Choose your copy
Both come with all four bonuses. Pay once, no subscription.
- 192 pages, sent to your email after payment
- Read it tonight on your phone, tablet or laptop
- Delivered to your door anywhere in India
- PDF sent right away, so you can start tonight
- Mark it up and keep it on your desk
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Sound familiar?
You're as good as anyone in your city. Patients just can't tell.
Right now, tonight
Ten doctors. One patient. Only one of you gets the call.
A patient with exactly the problem you treat is looking at all ten of you right now, on a phone, late at night.
Same degree. Similar fees. Similar photos. So the patient picks the one who looks like the specialist for their problem, or the one who is cheapest.
This book is about making sure it's you. And then making sure it happens every single day, not just when you get lucky.
Quick maths
Judge every channel by one number: cost per treated patient.
Keep it under 10 to 20% of a patient's first-year value.
Start with three channels: one free, one paid and one that builds trust.
Never let one channel bring in more than half your new patients.
Add a new channel only when the current ones are stable and you can track the new one from day one.
The rules the book uses to judge every rupee you spend on bringing patients in (Chapters 4 and 5).
The big idea
Patients don't choose the best doctor. They choose the doctor who looks like the specialist for their problem.
Most doctors try to be everything to everyone. So in the patient's mind, they're nothing in particular. And when nothing tells you apart, the patient compares the only thing left: price.
The doctors who get booked do it the other way round. They pick one problem, prove it everywhere, package it as a plan patients understand, and only then turn on the channels.
That's the order this book follows. Become the obvious choice first. Then fill the calendar, channel by channel, measured by what it costs to bring in a treated patient.
Show me howKnown Doctors Get Booked: PDF from ₹499, printed from ₹999Inside the book
Here's what you'll discover inside
- How to pick the one problem you want your city to know you for, using four niche questions, and why narrowing down brings in more patients, not fewer.Chapter 1
- The "why you" and "why now" lists, that make a patient choose you, and choose you this month instead of next year.Chapter 1
- The authority assets that do the selling before the patient meets you, from your Google profile and website to videos, podcasts, talks and your own book.Chapter 2
- How to package your treatment as a named method with three options and a proof library, so patients stop comparing you on price.Chapter 3
- The one number to judge every channel by, and the ceiling it should stay under, so you never again pay for leads that don't become patients.Chapter 4
- The channel map: which three channels to start with, one free, one paid and one that builds trust, and the order to add the rest.Chapter 5
- Google profile, local SEO and condition pages, so patients two kilometres away find you, not just the ones on your street.Chapter 6
- Google and Meta ads done properly, matching condition pages, weekly search-term reviews, three to five new creatives a week and every lead called within five minutes.Chapters 7 and 8
- Short videos and YouTube that turn viewers into enquiries, and why two videos a month for two years beats ten in one excited month.Chapters 9 and 10
- Referring doctors, corporate talks, TPA panels and hospital visiting roles, the trust channels most specialists never build on purpose.Chapters 11 to 14
Take a look inside
15 chapters. 9 hand-drawn diagrams. Zero theory for its own sake.
Part One: Become the Obvious Choice
- Positioning
- Authority Assets
- Packaging and the Offer
Part Two: Fill the Calendar
- Patient Acquisition
- The Channel Map
- Google Business Profile, Local SEO, and Your Website
- Google Search Ads
- Meta Ads
- Organic Short Video
- YouTube Long Video
- The Doctor Referral Network
- Corporate and Community
- Insurance and TPA Panels
- Hospital Visiting Roles
Closing
- Your First 90 Days
- A 10-question scorecard that tells you which chapters to read first
- A short primer, The Numbers That Matter
- A "Short Version" and a checklist at the end of every chapter
- Every rule and checklist collected in Your Toolkit at the back
Be honest with yourself
This book is not for every doctor
It's for you if
- You're a specialist who is good at what you do and wants the right patients to find you.
- You're tired of being compared on price.
- You want a steady flow of patients that doesn't depend on luck or on three referring doctors.
- You'll record, post or show up somewhere every week.
Skip it if
- You want one viral video to fix everything.
- You won't commit to one problem you want to be known for.
- You're looking for a list of ad hacks without doing the foundation.
Who wrote it
From Harsh Priyadarshi
I've sat across the table from more than 3,000 doctors. The best ones are often the least known. Not because they lack skill, but because nothing tells a patient that they're the specialist for the problem keeping that patient awake at night.
This book is how my teams make a doctor the obvious choice, and then fill the calendar channel by channel, written down so you can do it yourself.
Hear it from Harsh
On the TEDx stage and on doctors' podcasts
Here's the offer
Everything you get today
Known Doctors Get Booked
192 pages, 15 chapters and 9 hand-drawn diagrams. Worked rupee examples, a scorecard up front and a checklist at the end of every chapter.
The Desk Copy
The scorecard and every rule and checklist from the book, pulled into one printable PDF. Keep it next to your Monday numbers and run the whole book from one page.
The 9 Framework Posters
Every diagram in the book as a print-ready, one-page poster. Pin them up in your team room so everyone works from the same picture.
The Clinic Toolkit: 7 fill-in worksheets
Ready-made worksheets that turn the chapters into work your team can do this week:
- Why Should They Pick You?: the one-problem positioning sheet
- Premium Patients, Not Price Shoppers: stop being compared on price
- Invisible Two Kilometres Away: the ten-point Google profile check
- Stop Paying for Junk Leads: five questions to ask any agency
- Views, But No Patients?: turn video views into enquiries
- The Doctors Who Should Be Sending You Patients: the referral map
- The New NMC Rules: What Your Clinic Can Still Post: what you can and cannot post
A free growth call with my team
Bring your scorecard. We'll go through your practice with you, put a rupee figure on your biggest gap and show you what we'd fix first. Completely optional, and no pressure to buy anything.
What does being "one of ten" cost you?
Every month you look like everyone else, the patients who should be yours book the doctor who looks like the specialist. One of those patients is worth far more than this book. The book has to win you one.
- Printed book delivered anywhere in India
- PDF sent right away
- All four bonuses
Secure checkout by Razorpay: UPI, cards and netbanking. Your PDF and bonuses are sent to the email you enter at checkout.
promise
Write your one problem. Set up your first channel. Feel the difference, or get your money back.
Work through Chapter 1 and write your positioning statement. If you don't feel clearer about why a patient should choose you than you ever have before, email us within 30 days and we'll refund you in full. No forms. No awkward questions.
The complete set
Want the whole journey? Get all three books.
Find the money. Fill the calendar. Then walk away. The complete journey, for less than the price of two.
- Good Doctors Go Broke: find the money already inside your clinic.
- Known Doctors Get Booked: become the obvious choice and fill your calendar.
- Rich Doctors Walk Away: build a practice that runs without you.
- Every bonus from all three books: 3 desk copies, 33 framework posters and all 24 fill-in worksheets.
- A priority place on the Practicon First Edition waitlist in Bangalore, where six doctors share how they built their clinics.
- 503 pages, instantly on email
- Every bonus from all three books
- Three printed books delivered in India
- All three PDFs sent right away
- Every bonus from all three books
Questions doctors ask
Before you buy
Does it work for my speciality?
Yes. It's written for specialists, surgeons, clinic owners and hospital leaders across specialities, with chapters for each channel that fills a clinic, from Google and Meta to referring doctors, TPA panels and hospital visiting roles.
I hate being on camera. Is this all about social media?
No. Video is two chapters out of fifteen. You'll also build your Google profile, website, referral network, corporate talks, insurance panels and visiting roles. You pick three channels to start with.
I already run ads. Will this help?
Yes. You'll learn to judge every campaign by cost per treated patient, match every ad to the right page and fix the follow-up that turns a lead into a patient.
Is this a sales pitch for your agency?
No. Everything you need is inside the book. The free growth call is a bonus you can ignore completely.
How do I get the PDF and the bonuses?
After payment, the PDF and all the bonuses are sent to the email you enter at checkout. If you chose the printed copy, the PDF comes too, so you can start reading tonight.
How does the printed copy reach me?
We ship printed copies anywhere in India and send you the tracking details on WhatsApp once it's dispatched.
Is this medical, legal or tax advice?
No. It's general education about running and growing a practice. Confirm decisions with your own chartered accountant, lawyer and financial adviser.
Last thing
Tonight, a patient with your exact problem is choosing between ten doctors.
This book makes sure the one they call is you, and that it keeps happening every day, not just when you get lucky.
Yes, I want Known Doctors Get BookedPDF ₹499 · Printed copy + PDF ₹999 · All four bonusesP.S. If you only read this far: Known Doctors Get Booked shows you how to become the doctor patients choose before they meet you, and how to run every channel that fills a clinic as one system. The PDF is ₹499. The printed copy is ₹999 and includes the PDF. Both come with all four bonuses.
P.P.S. Search your speciality and your city on Google tonight, the way a patient would. If you're not the obvious choice on that screen, that's the reason to start now.