Hospital sees each treatment's acquisition cost after dedicated landing pages
The problem. A hospital was sending every ad, for every treatment, to its homepage. Someone searching for one procedure landed on a page listing thirty specialities, and left.
What we did. We split the account into one campaign per treatment and built a dedicated landing page for each. We added call tracking and recorded which calls turned into booked consultations.
The result. Enquiries went up, and for the first time the hospital could see exactly what each treatment cost to acquire.
From Known Doctors Get Booked, Chapter 7
Surgical hospital cuts claim queries and gets insurance payments faster
The problem. A surgical hospital was empanelled with several insurers, but claims kept coming back with queries and payments were months late.
What we did. We built a documentation checklist for every procedure, reviewed before each claim went out. We trained the TPA staff and tracked queries and rejections by reason every month.
The result. Queries dropped, payments came in faster, and the hospital's cash flow finally became predictable.
From Known Doctors Get Booked, Chapter 13
AI assistant gets hospital unit's new staff confident in days, not months
The problem. A growing hospital unit was hiring front desk and coordinator staff faster than it could train them, and quality kept slipping.
What we did. We turned their SOPs, scripts and fee sheet into an AI assistant the team could ask questions. We paired it with weekly AI scoring of calls.
The result. New staff became confident in days instead of months, and the managers could see exactly who needed more help.
From Rich Doctors Walk Away, Chapter 3
One CRM shows hospital unit exactly where patients were being lost
The problem. A hospital unit had leads in one spreadsheet, bookings in another, call logs on the phone system and payments in a fourth place. Nobody could answer a simple question like "what does a new patient cost us?"
What we did. We moved everything into one CRM with clear stages and connected the phone, WhatsApp and calendar to it. We built a weekly dashboard.
The result. For the first time, the team could see exactly where patients were being lost, and fix it.
From Rich Doctors Walk Away, Chapter 4
In-clinic lab collection point gets patients tested the same day
The problem. An orthopaedic and urology practice sent every patient across town for blood tests and scans. Many came back days late, and some never came back at all.
What we did. We partnered with an established lab to run a collection point inside the clinic. We reserved imaging slots for the practice's patients at a nearby centre.
The result. Patients finished their tests the same day, follow-up appointments filled faster, and the clinic earned rent from the space it provided.
From Rich Doctors Walk Away, Chapter 5
Client stories are composites. Names are left out, and each story combines details from more than one practice, with some details changed, to protect privacy.
