Dermatologist ends two flat years as others deliver over half her revenue
18 monthsto end two flat years
50%+of revenue now delivered by her team
The problem. A dermatologist had a busy practice with a team of fifteen but still saw almost every patient herself and approved every decision. Her revenue had been flat for two years; the problem wasn't demand, it was her.
What we did. We helped her hire her first associate doctor and bring in a practice manager. We helped her write down how everything was done.
The result. Within eighteen months, more than half her revenue came from work she didn't personally deliver, and the practice was growing again.
From Rich Doctors Walk Away, Chapter 2
Two urologists with no online presence now get patients from videos
The problem. Two urologists with excellent clinical reputations had no Instagram, no YouTube and no online presence at all. Nearly every patient came from referrals or walk-ins, and because they treated the full range of urology problems, nobody remembered them for any one of them.
What we did. Their numbers showed kidney stones stood out, so they chose to own getting people out of stone pain fast and making sure the stones don't come back. We built both doctors' Instagram and YouTube from scratch with the doctors on camera, mostly in the local language mixed with English. The content led with kidney stones (myths, warning signs, prevention and what actually happens during treatment), with every script educating while also evoking emotion or entertaining.
The result. The practice started hearing a new sentence at the front desk: "I've been watching your videos."
From Known Doctors Get Booked, Chapters 1 and 2
Plastic surgeon moves to a premium niche and leaves budget competition
The problem. A plastic surgeon was priced in the middle of his market: a little more expensive than the budget clinics, a little cheaper than the premium ones, and remembered by nobody.
What we did. We moved him to a premium niche with one clear speciality, priced at the top of his market. We rebuilt his offer around the premium promise: longer consultations, one coordinator from start to finish and a structured aftercare programme.
The result. He stopped competing with the budget clinics entirely.
From Good Doctors Go Broke, Chapter 4
An oncologist who wanted the system, run by his own team
The problem. A senior oncologist wanted a predictable flow of the right patients, but wanted his own team, not an agency, to run it.
What we did. He joined our done-with-you Residency: his team runs the work from our scripts, templates and SOPs, with a weekly group call and a monthly one-to-one, building the numbers review, front desk, positioning and acquisition systems in order.
From our current client work
Surgical practices
Surgeon delays hospital build and opens a smaller, more profitable setup
The problem. A surgeon was ready to take a large loan to build a full hospital before his practice had a steady flow of patients.
What we did. We asked him to wait a year, grow his patient base in his existing setup and track his numbers every week. By the end of that year, he knew exactly how many beds he could fill.
The result. He built a smaller, more profitable setup than the one he had planned. His cash flow stayed healthy and his walk-away number moved closer instead of further away.
From Good Doctors Go Broke, Chapter 1
Family practice turns corporate health talks into a steady annual contract
The problem. A family practice ran a few health talks for a large employer nearby. Then the employer asked whether the clinic could do more.
What we did. We helped the clinic structure an annual health check programme for the employees. It included a specialist review day every month.
The result. It became a steady contract, and a reliable source of new patients for the clinic's other services.
From Rich Doctors Walk Away, Chapter 5
Rich Doctors Walk Away