Dermatologist ends two flat years as others deliver over half her revenue
18 monthsto end two flat years
50%+of revenue now delivered by her team
The problem. A dermatologist had a busy practice with a team of fifteen but still saw almost every patient herself and approved every decision. Her revenue had been flat for two years; the problem wasn't demand, it was her.
What we did. We helped her hire her first associate doctor and bring in a practice manager. We helped her write down how everything was done.
The result. Within eighteen months, more than half her revenue came from work she didn't personally deliver, and the practice was growing again.
From Rich Doctors Walk Away, Chapter 2
Two urologists with no online presence now get patients from videos
The problem. Two urologists with excellent clinical reputations had no Instagram, no YouTube and no online presence at all. Nearly every patient came from referrals or walk-ins, and because they treated the full range of urology problems, nobody remembered them for any one of them.
What we did. Their numbers showed kidney stones stood out, so they chose to own getting people out of stone pain fast and making sure the stones don't come back. We built both doctors' Instagram and YouTube from scratch with the doctors on camera, mostly in the local language mixed with English. The content led with kidney stones (myths, warning signs, prevention and what actually happens during treatment), with every script educating while also evoking emotion or entertaining.
The result. The practice started hearing a new sentence at the front desk: "I've been watching your videos."
From Known Doctors Get Booked, Chapters 1 and 2
Plastic surgeon moves to a premium niche and leaves budget competition
The problem. A plastic surgeon was priced in the middle of his market: a little more expensive than the budget clinics, a little cheaper than the premium ones, and remembered by nobody.
What we did. We moved him to a premium niche with one clear speciality, priced at the top of his market. We rebuilt his offer around the premium promise: longer consultations, one coordinator from start to finish and a structured aftercare programme.
The result. He stopped competing with the budget clinics entirely.
From Good Doctors Go Broke, Chapter 4
