Convert First. Ads Last. Eight Systems, In The Right Order.
Most practices don't have a lead problem. They have a leak problem. So we never start with ads. We start with your numbers, fix what happens after the phone rings, make you the obvious choice, and only then turn up the patient flow.
The eight systems
What we build, and why in this order
Numbers and money model
Eight weekly numbers on one Monday sheet, from enquiry to treated patient, so every decision starts from facts.
How we build itFront desk and conversion
Every enquiry reached in five minutes, every consultation ending with a date, a coordinator who owns the fee conversation.
How we build itPositioning and offer
One problem your city knows you for, a named method, and plans with three honest options, so price stops being the comparison.
How we build itAuthority and content
Google profile, condition pages, reels, YouTube, podcasts and talks that do the first consultation before the patient walks in.
How we build itPatient acquisition
Google and Meta ads, funnels and referral networks, judged by what it costs to bring in a treated patient.
How we build itRetention and reactivation
Plans completed, old patients brought back every month, and happy patients turned into referrals and reviews.
How we build itCRM, WhatsApp and AI
One CRM at the centre, WhatsApp follow-ups and AI that answers, qualifies, books and reminds.
How we build itTeam, wealth and exit
The people and rhythm that run the practice without you, new revenue streams, and income turned into walk-away money.
How we build itThe engagement
From the first call to a practice that runs on numbers
Free growth call
We go through your last month with you, from enquiry to treated patient, and put a rupee figure on your biggest leak.
Patient Leak Audit
Where enquiries are lost, what each leak costs, a Front Desk Mystery Call, a Competitor Teardown and an AI Search Check.
30-90-180 day roadmap
What to fix first, what to launch next and what to scale, with the ₹50 Lakh Math behind every step.
Install
We build the systems in order: numbers, conversion, positioning, acquisition, retention, CRM and team.
Monday reviews
Thirty minutes every week with the same numbers. Change one thing at a time, watch the numbers, then decide.
Scale
Only when the clinic converts what it gets do we turn up the spend, add channels and step you back.
The Monday sheet
Eight numbers. Thirty minutes. Every week.
If a number isn't on Monday's sheet, it isn't being managed. These are the benchmarks we hold every practice to.
Get the free Monday scorecardWhere Are Your Walk-Ins Going?| Number | Healthy benchmark |
|---|---|
| Answer rate (working hours) | At least 95% |
| Speed to first contact | Under 5 minutes |
| Booking rate | 25 to 40% |
| Show rate | 60 to 75% |
| Consult conversion (elective) | 30 to 50% |
| Average ticket | Rising over time |
| Cost per new patient | 10 to 20% of first-year value |
| Profit margin | Around 50 to 60% |
Benchmarks from Good Doctors Go Broke. Your speciality and city change the details.
The toolkit
The named parts of the method
Two ways to work with us
Your team or ours
Done for you
- Our team installs and runs the systems in your practice.
- Best when speed matters and your team is already stretched.
- Weekly numbers review with you, every Monday.
Done with you: the DMF Residency
- Your own team runs the work from our scripts, templates and SOPs.
- A weekly group call and a monthly one-to-one.
- Best when you want the skills to stay inside your practice.
Which one fits is decided on the growth call, after we've seen your numbers. Fees are flat, never a share of your revenue.
Next step
Find your biggest leak in one call.
Forty-five minutes with our team. Your last month traced from enquiry to treatment. Your biggest leak in rupees, and a 30-90-180 day plan to fix it.
Book my free growth callFree. You keep the audit and the plan, even if we never work together.Prefer to speak to Harsh himself? Book a 60-minute call with Harsh (₹4,999, credited in full if you work with us).