Fertility centre stops losing couples between the first consult and the first cycle
The problem. Couples came in for a first consultation, left with a long list of tests and a cost estimate, and many never came back.
What we did. We gave every couple one written treatment plan with three options and the monthly figure next to the fee. A counsellor took over the fee conversation and called on a fixed schedule after the consultation, a private WhatsApp line answered questions couples didn't want to ask on the phone, and evening slots made room for working couples.
The result. More couples started their first cycle from the same number of consultations, and far fewer dropped out between the tests and the treatment.
Composite story from our client work
Eye hospital fills its cataract list from patients already in its OPD
The problem. The OPD was busy with check-ups and glasses, but most cataract surgeries came from low-priced camps. Patients told to come back later simply never did.
What we did. We logged every patient advised to wait in the CRM with a review date and reminders, explained lens options to the family as three clear choices, and sent a short video that walks the patient through the day of surgery.
The result. Patients advised to wait came back on time, and more families chose the recommended lens once the options were laid out side by side.
Composite story from our client work
Plastic surgeon moves to a premium niche and leaves budget competition
The problem. A plastic surgeon was priced in the middle of his market: a little more expensive than the budget clinics, a little cheaper than the premium ones, and remembered by nobody.
What we did. We moved him to a premium niche with one clear speciality, priced at the top of his market. We rebuilt his offer around the premium promise: longer consultations, one coordinator from start to finish and a structured aftercare programme.
The result. He stopped competing with the budget clinics entirely.
From Good Doctors Go Broke, Chapter 4
ENTENT surgeon, competitive city
General ENT surgeon becomes the name patients ask for with sinus problems
The problem. He was one of many ENT surgeons in his city, and patients compared all of them on price.
What we did. We picked one problem to own: long-standing sinus and nasal blockage. We built a page for each condition, ran Google ads on those searches with matching pages, recorded short videos answering the questions his patients actually asked, and updated every referring GP after each consultation.
The result. Sinus surgery became the largest part of his surgical list, and more new patients arrived already asking for him by name.
Composite story from our client work
Aesthetic clinic ends festival discounts and recovers its margins
The problem. An aesthetic clinic ran a discount for every festival, every season and every slow week. Enquiries spiked during offers and died in between, patients learned to wait for the next sale, and margins kept shrinking.
What we did. We ended every discount and limited-period offer and built one written fee sheet that everyone quoted from. We added value instead of cutting price, with an aftercare kit and an extra review visit in every plan. The front desk got one simple line for every patient who asked for a discount.
The result. The bargaining stopped, the patients who came in were more serious, and the clinic's margins recovered.
From Good Doctors Go Broke, Chapter 4
Obstetric practice stops depending on deliveries alone
The problem. The practice was busy, but revenue rose and fell with the number of deliveries, and most mothers were never seen again after the first check-up.
What we did. We booked a post-natal care pathway before every discharge, set yearly well-woman reminders, and started talks on PCOS and menopause for working women's groups and housing societies, with WhatsApp follow-ups after every talk.
The result. Mothers kept coming back after delivery, and PCOS and menopause care grew into a steady second line of the practice.
Composite story from our client work
Good Doctors Go Broke