Tier 2 knee surgeon becomes the region's go-to name for knee replacement
5,000+knee replacements behind the positioning
The problem. An orthopaedic surgeon in a tier 2 city practised inside his family's multispecialty hospital, which the town knew as the place for everything, so nobody saw him as the knee specialist. He was about to bring in a robotic surgery system nobody knew was coming, and online his joint unit did not show up when people searched for knee replacement in his city.
What we did. We built his positioning around one outcome, helping people walk without knee pain again, and gave his unit its own identity: a dedicated joint centre with its own name, website and Instagram at the same hospital address. We set up a separate Google Business Profile for the joint centre with weekly educational posts, and built separate knee and hip replacement landing pages in Hindi, each with its own tracking and lead forms flowing into the CRM. We ran a "coming soon" content build-up before the robot launched and made short Hindi educational videos that did not need the doctor on camera.
The result. Within months, the joint centre started showing up on the map for the exact problem it solves. When someone in that region thinks about knee replacement now, they think of him.
From Known Doctors Get Booked, Chapters 1 and 2
Generalist dermatologist becomes known for one thing: hairline restoration
1,000+transplants behind the positioning
The problem. A dermatologist doing a bit of everything (hair, skin, lasers, peels) marketed himself as a "skin and hair clinic", like many other doctors. He was doing great transplant work, but nobody outside his existing patients knew it.
What we did. Transplants were his highest revenue service and demand in his city was growing, so we picked one outcome for him to own: helping men get a natural, or near-natural, hairline back. We mapped his patient in detail and pulled out his proof, including more than 1000 transplants and his own take on FUE, which we named and branded after him. We built his messaging around the moments that make men act now, and repositioned the clinic around hairline restoration across his profile, content and ads.
The result. A clinic known for one thing, with patients who already knew what they wanted when they called.
From Known Doctors Get Booked, Chapter 1
ENTENT surgeon, competitive city
General ENT surgeon becomes the name patients ask for with sinus problems
The problem. He was one of many ENT surgeons in his city, and patients compared all of them on price.
What we did. We picked one problem to own: long-standing sinus and nasal blockage. We built a page for each condition, ran Google ads on those searches with matching pages, recorded short videos answering the questions his patients actually asked, and updated every referring GP after each consultation.
The result. Sinus surgery became the largest part of his surgical list, and more new patients arrived already asking for him by name.
Composite story from our client work
Surgical practicesNew city
Surgeon new to a city builds a working practice within months
The problem. A surgeon moved to a new city where nobody knew him, with no patients, no referrals and no reputation. Building a patient base from nothing could take years.
What we did. We set him up with visiting roles at two established hospitals that didn't have his speciality, and introduced him to every doctor at both with a short teaching session on his niche. We built his Google profile and website from day one and started building relationships with the general practitioners around both hospitals.
The result. Within months, he had a working practice built on the hospitals' trust, while his profile caught everyone who searched his name and his referral network grew alongside.
From Known Doctors Get Booked, Chapters 5 and 14
Hospital sees each treatment's acquisition cost after dedicated landing pages
The problem. A hospital was sending every ad, for every treatment, to its homepage. Someone searching for one procedure landed on a page listing thirty specialities, and left.
What we did. We split the account into one campaign per treatment and built a dedicated landing page for each. We added call tracking and recorded which calls turned into booked consultations.
The result. Enquiries went up, and for the first time the hospital could see exactly what each treatment cost to acquire.
From Known Doctors Get Booked, Chapter 7
Specialist practices
Same ads, same budget, far more treated patients after fixing response
The problem. A clinic's ads with another agency produced plenty of leads but almost no patients, and the doctor thought the leads were fake. Many had never been called and most of the rest were called the next day, because one receptionist was handling walk-ins, the phone and every new enquiry.
What we did. We paused the ads and fixed speed to first contact, with a dedicated person for new enquiries and an instant WhatsApp reply. Then we relaunched with the same budget.
The result. Same ads. Same budget. Far more treated patients.
From Known Doctors Get Booked, Chapter 4
Known Doctors Get Booked