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Retention, reactivation and referrals: 14 Practical Answers
Everything we have written on retention, reactivation and referrals for Indian doctors, clinics and hospitals. Each article opens with a quick answer, then the detail, worked examples and a checklist.
Retention, reactivation and referralsAnnual Review Packages and Preventive Care PlansAn annual review package, or preventive care plan, is a structured year of care for patients who benefit from ongoing follow-up: scheduled reviews,...5 min readRetention, reactivation and referralsBuilding a Patient Community or Support GroupA patient community or support group brings patients with the same condition together around the doctor's guidance: patient evenings, recorded talks,...5 min readRetention, reactivation and referralsHandling Patient Complaints So They Become Reasons to BookHandling patient complaints so they become reasons to book means responding fast, personally and calmly. The doctor or practice manager calls the...5 min readRetention, reactivation and referralsHow to Calculate Patient Lifetime Value for Your ClinicPatient lifetime value is the profit one patient brings your clinic over the whole relationship. A simple formula: average revenue per visit, times...5 min readRetention, reactivation and referralsMembership Plans for Clinics: Pros and ConsMembership plans for clinics can bring predictable monthly revenue, keep patients under your care and give them priority access. The risks are real...5 min readRetention, reactivation and referralsPatient Education Between VisitsPatient education between visits means sending short, useful, doctor-approved information at the moments patients feel unsure: a video from the...5 min readRetention, reactivation and referralsPatient Referral Systems for Clinics That Stay EthicalAn ethical patient referral system has five parts: ask at the moments patients are happiest, give them an easy message they can forward, record...5 min readRetention, reactivation and referralsPatient Retention for Clinics: The Six Sources of Lifetime ValuePatient retention for clinics comes from six sources of lifetime value: patients finishing the full plan, follow-ups and maintenance, related care...5 min readRetention, reactivation and referralsPatient Word of Mouth: Why It Stops Growing and How to Restart ItPatient word of mouth usually stops growing for one of a few reasons: results or the experience became average as the clinic got busier, nobody asks...5 min readRetention, reactivation and referralsPlan Completion: Why Patients Stop Treatment HalfwayPatients usually stop treatment halfway for small, solvable reasons: a schedule clash, a worry about the next payment, nervousness about a side...5 min readRetention, reactivation and referralsPost-Treatment Follow-Up Calls That Build LoyaltyPost-treatment follow-up calls build loyalty when they happen on a fixed schedule and come from the right person: the doctor on the evening after...5 min readRetention, reactivation and referralsReactivating Old Patients Without DiscountsReactivating old patients without discounts means giving each group in your database a genuine reason to come back: a review that is due, an...5 min readRetention, reactivation and referralsRecall Calendars: When Patients Should Come Back, by SpecialityA patient recall calendar is a written schedule, for every treatment you offer, of when the patient should come back, what maintenance protects the...5 min readRetention, reactivation and referralsTurning Happy Patients Into Reviews and ReferralsTo turn happy patients into reviews and referrals, ask at the moment they are happiest: the first visible result, the review where the pain is gone,...5 min read
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