Package pricing is offering a complete course of treatment, with sessions, reviews and aftercare included, at one clear total price instead of charging per visit.
What it means
Package pricing bundles everything a patient needs for one goal into one plan with one price. Instead of paying per session and deciding again after every visit, the patient agrees to the full course at the start, including follow-ups and aftercare.
Packages help patients and clinics. Patients know the total cost upfront, with no surprises. They are more likely to complete the course, because the decision is already made. The clinic gets a clearer diary, better plan completion and a steadier average ticket.
A good package is built around the patient's goal, not around what the clinic wants to sell.
How to calculate it
Package uptake = patients who chose a package ÷ patients offered a package × 100
Track plan completion separately for package and per-session patients, so you can see the difference.
For example, a clinic offers a six-session package to 40 patients in a month. 24 choose the package and 16 prefer to pay per session. Package uptake = 24 ÷ 40 × 100 = 60%.
What good looks like
HBA does not publish a package uptake benchmark. Higher uptake is better when the package truly fits the patient's need. HBA tracks it weekly, along with average ticket, which has a benchmark of 5 to 7% growth every quarter.
How to improve it
- Build each package around one clear goal, with the number of sessions, reviews and aftercare listed.
- Give packages simple names patients understand, not internal codes. Our offer packaging work starts here.
- Show the per-session option too, so patients can see what the package includes.
- Pair packages with EMI, so the upfront total does not put patients off.
- Book every session in the package at the start, before the patient leaves.
Related terms
Frequently asked questions
Are treatment packages better than per-session pricing?
For treatments that need several sessions, packages usually help both sides. Patients know the full cost upfront and are more likely to complete the course. Clinics get better plan completion and a steadier diary. Keep a per-session option available for patients who prefer it.
Should clinic packages include a discount?
They can include fair value, such as a review visit or aftercare included, but a package does not need a big discount to work. Its main benefit is clarity and a complete course of care. Deep discounts can make your standard prices look unfair and attract price shoppers.
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