Two urologists with no online presence now get patients from videos
The problem. Two urologists with excellent clinical reputations had no Instagram, no YouTube and no online presence at all. Nearly every patient came from referrals or walk-ins, and because they treated the full range of urology problems, nobody remembered them for any one of them.
What we did. Their numbers showed kidney stones stood out, so they chose to own getting people out of stone pain fast and making sure the stones don't come back. We built both doctors' Instagram and YouTube from scratch with the doctors on camera, mostly in the local language mixed with English. The content led with kidney stones (myths, warning signs, prevention and what actually happens during treatment), with every script educating while also evoking emotion or entertaining.
The result. The practice started hearing a new sentence at the front desk: "I've been watching your videos."
From Known Doctors Get Booked, Chapters 1 and 2
Urology practice's written plans answer families' questions at home
The problem. A urology practice gave patients a verbal explanation and a prescription slip. Patients forgot half of what they heard, couldn't explain it to their family, and many never came back.
What we did. We created a written treatment plan for every patient covering the diagnosis, outcome, method, options, support and fees in plain language. We set up a coordinator follow-up within a day of every consultation and added a prevention plan to every stone treatment.
The result. The written plan sat at the patient's dinner table and answered the family's questions.
From Known Doctors Get Booked, Chapter 3
Urologist finds unthanked GP referrers and turns them into regular ones
The problem. A urologist was convinced most of his patients found him online. A new "referred by" field showed a large share came from a handful of general practitioners he had never once thanked.
What we did. We started tracking every referral by doctor and set up a short update to each referring doctor after every consultation and treatment, with the patient's consent. We hosted a small evening CME for local practitioners on kidney stone prevention.
The result. The doctors who had been referring now and then began referring regularly, and new ones joined after the CME.
From Known Doctors Get Booked, Chapter 11
UrologySenior citizens' groups and housing societies in the area
Community awareness sessions bring older men in for long-ignored prostate symptoms
The problem. A urology practice wanted to reach older men who kept putting off seeing a doctor about prostate symptoms.
What we did. We set up awareness sessions with senior citizens' groups and housing societies in the area, where the doctor explained the warning signs simply and answered every question openly. We then followed up personally with everyone who asked for a consultation.
The result. Many of the men who came in had lived with their symptoms for years and had never had anyone explain it in a way that made them act.
From Known Doctors Get Booked, Chapter 12
