The Real Reason Most Aesthetic Clinics Never Make Money: Dr Ashutosh Misra, Dr Parul Garg
For doctors, surgeons and clinic owners who want to grow patient volume and build a practice that can run without them in every room.
About this video
In this long-form conversation, Harsh sits down with Dr. Ashutosh Misra, a plastic surgeon and owner of the aesthetic clinic Freyea in Delhi-NCR, and his wife Dr. Parul Garg, an interventional radiologist who helps run the clinic's operations alongside her own practice. They discuss why being a brilliant surgeon and running a profitable aesthetic clinic are two different skills. The conversation covers clinic operations, building and managing a team, the patient experience, consultation and conversion, and balancing surgical excellence with business systems. They also talk about how a doctor couple can divide clinical work and management without burning out, and what it takes to build a clinic that does not depend on the founder being in every room.
What you'll learn
- Why surgical skill and clinic profitability are different skills
- Clinic operations and building a team that runs without the founder
- Patient experience, consultation and conversion
- How a doctor couple divides clinical work and management
Put it to work
60 min
40 min
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