Surgical practices
Surgeon delays hospital build and opens a smaller, more profitable setup
The problem. A surgeon was ready to take a large loan to build a full hospital before his practice had a steady flow of patients.
What we did. We asked him to wait a year, grow his patient base in his existing setup and track his numbers every week. By the end of that year, he knew exactly how many beds he could fill.
The result. He built a smaller, more profitable setup than the one he had planned. His cash flow stayed healthy and his walk-away number moved closer instead of further away.
From Good Doctors Go Broke, Chapter 1
Surgical practices
Surgeon's surgeries rise to match consultations after definite endings
The problem. A surgeon had a strong booking rate and a strong show rate, yet his surgery numbers barely moved. Patients loved the consultation, said they would think about it, and went home with nothing in writing and no one following up.
What we did. We gave every consultation a definite ending. We set up a coordinator follow-up within a day.
The result. Patients stopped disappearing, and surgeries finally rose to match the consultations.
From Good Doctors Go Broke, Chapter 5
Surgical practicesNew city
Surgeon new to a city builds a working practice within months
The problem. A surgeon moved to a new city where nobody knew him, with no patients, no referrals and no reputation. Building a patient base from nothing could take years.
What we did. We set him up with visiting roles at two established hospitals that didn't have his speciality, and introduced him to every doctor at both with a short teaching session on his niche. We built his Google profile and website from day one and started building relationships with the general practitioners around both hospitals.
The result. Within months, he had a working practice built on the hospitals' trust, while his profile caught everyone who searched his name and his referral network grew alongside.
From Known Doctors Get Booked, Chapters 5 and 14
Surgical practices
One weekly recording slot makes busy surgeon's content consistent and growing
The problem. A busy surgeon wanted to post regularly but could never find the time. He would record a video, skip three weeks and give up.
What we did. We moved all his recording to one fixed slot a week, with scripts prepared in advance from his patient map. He recorded seven videos in every session, one for each day, posted across every platform.
The result. For the first time, his content was consistent, and his followers, comments and enquiries grew month after month.
From Known Doctors Get Booked, Chapter 9
Surgical practices
Surgeon's struggling YouTube channel becomes a steady source of high-value enquiries
The problem. A surgeon had been posting long videos for three months with very little to show for it, and he wanted to stop.
What we did. We reorganised the channel into playlists by condition and rewrote the titles in the words patients actually search. We added chapters, condition page links and pinned comments to every video, and kept the weekly rhythm going.
The result. A few months later, the library started compounding and became one of his steadiest sources of high-value enquiries.
From Known Doctors Get Booked, Chapter 10
Surgical practices
Surgeon who left his hospital job fills his calendar within a year
The problem. A talented surgeon left his hospital job to start his own practice, confident his reputation would bring patients. It didn't, at least not fast enough: he had skill, but no niche, no marketing and only a few months of savings.
What we did. We helped him narrow his focus and build his first authority assets. We set up a front desk that could convert enquiries.
The result. Within a year, his calendar was full.
From Rich Doctors Walk Away, Chapter 2
Surgical practicesMain centre in one city; outreach clinics in smaller towns
Monthly small-town outreach clinics become a steady source of surgical patients
The problem. A surgeon with a well-equipped centre in one city noticed many patients travelled two or three hours from smaller towns, often after putting off the trip for months.
What we did. We found three hospitals in those towns without a specialist in his niche and set up a fixed monthly clinic at each, announced in advance through the hospital and local doctors. We agreed a clear pathway: consultations and follow-ups done locally, surgeries at his main centre.
The result. Patients who had been putting off the journey started coming in earlier, and the outreach clinics became a steady source of surgical patients.
From Known Doctors Get Booked, Chapter 14
Surgical practices
Surgeon separates his accounts and knows his real profit within a year
The problem. A successful surgeon ran his entire financial life through one account, from patient payments and clinic bills to school fees and holidays. He had no idea what the practice earned or what his family spent.
What we did. Working with his CA, he split everything into separate business and personal accounts. He set a fixed monthly salary for himself and moved profits out every quarter.
The result. Within a year, he knew his real profit for the first time, and his savings had grown far faster than in any year before.
From Rich Doctors Walk Away, Chapter 7
Surgical practices
Crore-a-year surgeon resets his priorities after calculating his walk-away number
The problem. A surgeon in his late forties was earning well over a crore a year but had very little invested outside his home and his hospital stake, and his family's lifestyle had grown with every pay rise. At his current pace, he would need to keep operating into his seventies.
What we did. We calculated his walk-away number together. He started paying himself a fixed salary, put the rest on a written investment plan and began building a team so his income no longer depended on his own OT slots.
The result. That evening changed his priorities.
From Rich Doctors Walk Away, Chapter 1
Client stories are composites. Names are left out, and each story combines details from more than one practice, with some details changed, to protect privacy. Results vary with speciality, city, team, pricing and effort, and are not typical or guaranteed.
