Attention doctors and clinic owners: the NMC's new advertising guidelines are already in force
Free plain-language guide to the NMC notice of 6 October 2026

One Wrong Post Could Now Cost You Your Registration. Find Out What Your Clinic Can Still Post, Before Someone Else Finds It First.

Get The New NMC Rules: What Your Clinic Can Still Post, the 5-page guide that explains, in plain words, what now counts as advertising, the ten things to stop today, the seven you can still do, and a six-question audit for your last twenty posts. Fill in the form and it lands on your WhatsApp and inbox in under a minute.

Yes, show me what my clinic can still postFree guide. Lands on WhatsApp and email in under a minute.
Inside page: what changed, what counts as advertising and the penalties Cover of The New NMC Rules: What Your Clinic Can Still Post
Free PDF · 5 pages · 15 minutes

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Clinics and hospitals whose growth our team runs

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Sound familiar?

Everyone has heard about the new rules. Almost nobody has read them.

Your Instagram still has before-and-after photos and patient stories from last year.
Your agency posts on your behalf, and you assume they've checked the rules. Have they?
WhatsApp groups are full of rumours: "no more ads", "no more reels", "no more anything". Nobody quotes the actual clauses.
You don't know whether to delete everything, change nothing, or call a lawyer.

Check one post. Right now.

Open your last Instagram post and answer six questions

Tap yes or no for each. This is a quick first check based on the guidelines, not legal advice.

Red flags in this post
of 6
Verdict

Now imagine running this on your last twenty posts. The guide gives you the full audit, with the clause behind every question.

Audit my last 20 posts before anyone else doesFree guide, instant download

Inside the guide

Here's what you'll know in the next 15 minutes

  • What now counts as "advertising", and why it includes WhatsApp, podcasts and AI-generated content.Page 2
  • Why "my agency posted it" is no defence, and the clause that says so.Page 2
  • How the rules treat the doctor and the clinic differently, and why that matters for every post.Page 2
  • The full penalty ladder, from a warning all the way to removal from the medical register.Page 2
  • Ten things to stop today, each with its clause number, in one table.Page 3
  • Seven things you can still do, so you don't go silent out of fear.Page 3
  • The six-question audit for your last twenty posts, and which answers mean a post should come down.Page 4
  • Where clinic growth comes from now that the loudest shortcuts are gone.Page 4
Show me the 10 things to stop posting todayFree. Instant. No catch.

What's at stake

The penalty ladder in the guidelines

Penalties for doctors are applied by the State Medical Council after a show-cause notice.

First violationWarning and mandatory ethics training
Second violationCensure and a monetary penalty
Third violationSuspension of registration for 3 to 6 months
Serious violationsSuspension for 6 to 12 months
Repeated violationsRemoval from the register for 1 to 3 years
Page 2 of the guide, explaining what changed and what counts as advertising

Take a look inside

The whole notice, in plain words, with every clause referenced

No legal jargon, no rumours. What the notice says, what it means for your posts, and what you can still do with confidence.

Then a six-question audit you can run on your profile in fifteen minutes.

Keep my posts inside the new rulesFree PDF, 5 pages

Be honest with yourself

This guide is for every doctor who posts online

It's for you if

  • You or your clinic post on Instagram, Facebook, YouTube or Google.
  • An agency or freelancer posts on your behalf.
  • You want to keep growing without risking your registration.

It won't replace

  • Reading the full NMC notice yourself.
  • Advice from a lawyer who knows healthcare regulation.
  • A careful review of your specific ads and agency contracts.

Who's behind this

From Harsh Priyadarshi

We run marketing for clinics every day, so the new guidelines changed our work as much as yours. We read the notice clause by clause and rebuilt how we advise clinics around it.

This guide is the plain-language summary we wish every doctor had on 7 October.

Harsh Priyadarshi, founder of Health Business Accelerator
3,000+one-to-one growth consults with doctors and clinic owners
160+clinics whose growth our team runs
17dos and don'ts, each with its clause number
20post
promise

If your last 20 posts pass the audit, delete it.

Run the six questions on your last twenty posts. If every one passes, you're ahead of most practices, and you can delete the guide with peace of mind. If any fail, you'll know exactly which ones to fix.

Free bonus

A free growth call, if you want one. The new rules stop the shortcuts, not the growth. We'll look at where your enquiries go after they arrive, and show you the revenue you can recover without a single new post.

Questions doctors ask

Before you download

Can clinics still run ads at all?

The guidelines allow hospitals and clinics to share factual, verifiable information about the institution, and set out what doctors may and may not do. How that applies to your specific ads is a question for your lawyer. The guide shows you what the notice says, clause by clause.

Can I still make educational videos?

The guidelines allow health education, provided it doesn't promote your personal practice or solicit patients. The guide explains the difference.

Do I have to delete my old posts?

The guide's audit helps you find posts that fail the key questions. Which ones to take down is your decision, ideally with legal advice.

What happens after I fill in the form?

The PDF arrives on your WhatsApp and email within a minute. We may send a few useful follow-ups. You can stop them anytime.

Last thing

The rules are already in force. Your old posts are still live.

Fifteen minutes with this guide tells you what to stop, what to keep and what to fix. That's a much better afternoon than a show-cause notice.

Yes, show me what my clinic can still postFree guide. Lands on WhatsApp and email in under a minute.

P.S. If you scrolled straight down: the NMC's advertising guidelines of 6 October 2026 apply to almost everything you post, including what your agency posts for you. This free guide explains them in plain words and gives you a six-question audit. Get it here.

P.P.S. Forward this page to whoever manages your social media. They need to read it as much as you do.